Not a chicken

 

              Nope.

A lad's lad

One of the other briefs for Jelly.  This is a hilariously-stuck-in-the-90s rooster concept for a tv channel.  His name is Max.  He's a laddy rooster who likes chicks [ha ha] and long legs [ostriches].  The top one is "Max is... The dog's".  Oh dear.